BABYBJÖRN

BABYBJÖRN, the beloved, Swedish-heritage baby brand, has an important mission—to develop good, functional and safe products for the littlest ones. Their carriers, bouncers, portable cribs, and bath and kitchen gear follow babies through their development all the way up to the age of three. Products from BABYBJÖRN are distinguished by their incomporable safety as well as their simple, classic yet modern design—they’re timeless and appeal to mothers, fathers and babies.

For the past 5 years, I have served as the strategic PR and celebrity / influencer lead for BABYBJÖRN North America. During my tenure at BABYBJÖRN, I have consistently delivered top tier media coverage as well as executed several bespoke PR, product launch, and thought leadership campaigns. I have helmed the brand’s successful celebrity and influencer content partnerships and strategic earned seeding, concepted and produced multi-media communications efforts, and spearheaded meaningful, charitble initatives. My expertise in the family / lifestyle space helped establish critical, earned consumer media and trade-related relaltionships that has yielded over 100B media impressions and 800+ traditional and social media placements.