eBay Inc. is a global commerce leader that connects millions of buyers and sellers in 190 markets around the world. The company exists to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes. The ebay.com marketplace is one of the world’s largest and most vibrant marketplaces for discovering great value and unique selection.
My work at eBay North America spanned over 8+ years, most of which I spent focusing on the brand’s fashion, pop culture, and charitible initiatives. I served as eBay’s first Trend and Pop Culture expert, and had a fashion/ celebrity focused role on eBay’s Consumer PR and Communications team.
In the runup to the site’s re-imagining of the Fashion vertical, I was installed as the fashion PR lead, helping to relaunch eBay’s beloved fashion category with a series of creative and innovative communications initiatives including: designer exclusive collections with Narcisco Rodriguez, Derek Lam, Alexander Wang, Rebecca Minkoff, The CFDA, Chris Benz, and Jonathan Adler, You Can’t Fake Fashion (anti-counterfeiting effort), eBay Designer Collective, eBay Selling Style and many, many more bespoke and experiential efforts.
My time at eBay also included serving as the main in-house liaison for celebrity talent procurement as well as a conduit for early social media channel development and influencer engagement strategy. I also had an expanded role as an on-air expert, appearing on national and regional broadcast television and serving as on-screen talent for proprietary videos for eBay’s fashion-related mobile applications.