About

If you asked me at age 12 what I wanted to do with my life (besides being a backup dancer in music videos) I confidently said,

"I want to tell people about what's cool...".

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ABOUT ME

As a seasoned communications professional, I possess more than 15 years of public relations and brand strategy expertise in the fashion and entertainment space, developing and executing consumer-facing campaigns and influencer engagement to support business objectives. I am a superb writer and trend expert who communicates effectively with target audiences thru strategic brand management and PR campaigns.

I began my consulting business in the early part of 2015 and focus on constructing impactful narratives and consumer programs for technology-driven lifestyle, fashion, and beauty brands. My roster of clients has included: Iconery, Thumbtack, 7 For All Mankind, and WineSimple.

Prior to my consultancy, I lead communications for the fashion, motors, collectibles, and celebrity verticals at eBay and focused on amplifying eBay’s position as one of the largest online marketplaces in the world. I was responsible for the perception-shifting global consumer communications strategy and narrative aligned with company business priorities and led product launches, executive communications, as well as influencer and celebrity engagement. I worked directly with fashion designers as well as fashion and entertainment industry leaders to create signature programs to positively position eBay Marketplaces as a unique shopping destination. 

Prior to my 7+ year tenure at eBay, I was the editor-in-chief of a cult Bay Area beauty, fashion and lifestyle startup, Splendora.com. Moreover, I got my career start in the music industry working at a radio-trade publication on the edit side and then segued that experience to join the editorial team at the MTV Interactive (MTVi) group.

After nearly 14 years in the Bay Area, I am now based in Los Angeles where I live with my husband and two sons, Elliot (5) and Oliver (2). 

 

 

 

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