For over 25 years, BÉABA (pronounced bay-ah-buh) has been known around the world for creating luxurious, innovative and French-designed baby products. It all began with the Babycook, a steam cooker and blender for making baby food, and has since evolved into a multi-category assortment including feeding accessories, gear and apparel.
As PR lead, my role at BÉABA helped share the message of brand’s unparalleled quality and sentiment that parenting should be made as easy as possible. Through my 2+ year tenure consulting with the brand, we establisted loyalty amongst media, consumers, influencers, and celebrities alike. During my time working with the brand, I secured over 110 traditional and social media placements that totaled over 1.1B impressions.