Made By Gather is a portfolio of kitchen brands aimed at fostering human connection in the kitchen. Brands include: CRUX, CRUXGG, CRUX x Marshmello, Beautiful by Drew Barrymore, BELLA, and BRIM.
The brand makes small kitchen appliances and kitchenware for the modern consumer aspiring to make their kitchen a more special place. Accessibility and premium design are at the core of everything we do: we make high-quality small kitchen appliances and kitchenware at accessible price points and bring a premium feel to everything we create.
Made by Gather also partners with cultural innovators aiming to make a difference around the table. Partners include: Drew Barrymore, Ghetto Gastro, and more.
I lead communications for Made by Gather and in late 2021, brought CRUXGG at Target to market and in 2022, launched CRUX x Marshmello. During my tenure with CRUXGG and CRUX x Marshmello, we have been able to secure over 18B traditional and social media impressions with a diverse set of media and influencers. My leadership also focused on the sourcing and overall management of celebrity seeding and influencer engagement which averaged 4.5M in reach and an impressive 94% engagement rate.