ICONERY

Iconery was a direct-to-consumer jewelry startup and the ultimate destination for your jewelry obsession. My role at Iconery was to guide brand communications, lead strategic partnerships and collection development, and provide counsel to the brand’s CEO and founder, Ivka Adam, and Creative Director, Andrea Linett. The brand’s goal was to make shopping for fine jewelry easy and accessible without the retail markup.

Iconery was a female founded company based in Venice Beach, CA that hand-picked treasures and executed collaborations—both classic and on-trend—by heavy hitters like Luv AJ, Rashida Jones, Stone Fox Bride, Daryl K., goop, and others so consumers could shop an always-expanding, curated selection of fine, customizable jewelry.