THE PARTICULARS

The Particulars is a social-first platform designed to help you master your accessories game. We discover that necklace that makes your heart suddenly beat a little faster, the perfect hat that completes your weekend look, the shoes that bring you five compliments before lunch. As a globetrotting addict, The Particulars Creative Director, Melissa Akkaway, brings her favorite finds from around the world, giving you an insider’s look at what’s trending and timeless.

Since its inception in 2018, I have served as Chief Content and Partnerships strategist for The Particulars, an LA-based digital platform focused on accessories. My close partnership with The Particulars Creative Director, Melissa Akkaway, has led to a multitude of much-lauded creative efforts both online and off.

I developed, implemented, and lead the platform’s long-standing interview series which has featured over 115 influential tastemakers and has flourished into thriving community of like-minded, female entrepreneurs. I also lead the business on strategic, social-focused partnerships, produce experiential, co-branded events, and consult on critical growth initiatives like the 2021 launch of the signature N.i.C.E. Pack utility waist bag. Utilizing my past experience as an editor-in-chief, my role at The Particulars leverages my expertise in content and editorial ideation, creative coordination, as well as digital and event production.